Google ranks websites not just by keywords, but by Core Web Vitals metrics: Largest Contentful Paint (LCP), Interaction to Next Paint (INP), and Cumulative Layout Shift (CLS). Excellent technical performance directly translates to higher Google Ads Quality Scores and lower Cost-Per-Click (CPC).
1. Business Impact of Core Web Vitals
A sub-1.2s LCP ensures visitors engage immediately without bouncing, increasing landing page conversion rates by up to 300%.